我國農(nóng)機(jī)補(bǔ)貼的實(shí)施急需“溫度”

2018-01-29 09:39:24 來源：農(nóng)機(jī)網(wǎng) 閱讀量：48536 評論

　　【中國農(nóng)機(jī)網(wǎng) 補(bǔ)貼動態(tài)】還記得四個(gè)月前，京東《你不必成功》的廣告文案扎到了社會多數(shù)人的內(nèi)心，四個(gè)月后，京東旅行緊接發(fā)力，2018年1月發(fā)布了春節(jié)廣告《沒人知道》再次引起社會共鳴。在這兩則成功的廣告文案的背后，反襯著這個(gè)社會急缺“有溫度的服務(wù)”。
 
　　《你不必成功》這則廣告以“否定”現(xiàn)實(shí)社會的價(jià)值觀角度洞察細(xì)微，為冰冷的產(chǎn)品注入情感，讓其變得有“溫度”，從而引起社會一部分人內(nèi)心的共鳴。《沒人知道》同樣是洞察細(xì)微，同樣是以否定的逆向思維訴說，同樣是使冰冷的產(chǎn)品變得有“溫度”，結(jié)果也同樣又一次引發(fā)了社會共鳴。筆者認(rèn)為，雖然二者作為廣告的首要目的還是為了宣傳“冰冷”的產(chǎn)品，但是引發(fā)社會關(guān)注的“溫度”的態(tài)度卻值得農(nóng)機(jī)行業(yè)借鑒。
 
　　農(nóng)機(jī)購置補(bǔ)貼工作為何頻繁出現(xiàn)社會的“負(fù)面”聲音？究其原因還是因?yàn)槿鄙?ldquo;溫度”。

 
　　雖然農(nóng)機(jī)行業(yè)的個(gè)黃金十年已經(jīng)成為過去，但由于國家每年下發(fā)補(bǔ)貼趨于平穩(wěn)，才得以讓處于“新常態(tài)”下的市場低迷的農(nóng)機(jī)行業(yè)得以緩慢前行。2017年中央財(cái)政投入農(nóng)機(jī)購置補(bǔ)貼資金共186億元，扶持159萬農(nóng)戶購置機(jī)具187萬臺(套)，促進(jìn)了我國農(nóng)作物耕種收綜合機(jī)械化水平的大力提升。
 
　　在農(nóng)機(jī)購置補(bǔ)貼政策有效實(shí)施的同時(shí)，依然有群眾反映，仍未得到自己應(yīng)得的相關(guān)補(bǔ)貼；也依然有新聞報(bào)道，在某地方上級下發(fā)的補(bǔ)貼被用于別處等類似的負(fù)能量新聞，結(jié)果必然會在社會上引起“民憤”。在民間那句“好事不出門，壞事傳千里”的心態(tài)下，讓負(fù)能量變得更加沉重。
 
　　如果讓農(nóng)機(jī)補(bǔ)貼變得有“溫度”，效果就會大不一樣。2017年，圍繞企業(yè)自主投檔和農(nóng)戶申領(lǐng)補(bǔ)貼，進(jìn)一步增強(qiáng)信息化支撐能力，全國多地以讓“數(shù)據(jù)多跑路，群眾少跑腿”的服務(wù)理念為主，在重慶等15個(gè)省份使用了農(nóng)機(jī)購置補(bǔ)貼自主投檔系統(tǒng)，“無紙化”投檔工作；湖北、青島等省市積極探索通過手機(jī)APP申領(lǐng)補(bǔ)貼，“手機(jī)一點(diǎn)，補(bǔ)貼到卡”成為現(xiàn)實(shí)等，創(chuàng)新服務(wù)為農(nóng)戶提供便利，贏得購機(jī)戶的一致好評。
 
　　在去年余姚市的農(nóng)機(jī)購置補(bǔ)貼工作下發(fā)的過程中，當(dāng)?shù)卣疄闇p緩農(nóng)民奔波辛苦，農(nóng)機(jī)部門積極推進(jìn)購機(jī)補(bǔ)貼“多跑一次”的改革，用上門服務(wù)的形式切切實(shí)實(shí)為農(nóng)戶提供便利和實(shí)惠；寶雞高新區(qū)使用惠民補(bǔ)貼資金“一卡通”兌付系統(tǒng)為農(nóng)戶提供便利，進(jìn)一步推進(jìn)補(bǔ)貼政策更加公開透明，補(bǔ)貼程序更加有效到位，確?；蒉r(nóng)政策落實(shí)到每個(gè)購機(jī)戶，得到了購機(jī)戶的一致好評。在我國，創(chuàng)新服務(wù)的便民式補(bǔ)貼是全國多地的主流理念。
 
　　面對補(bǔ)貼的“負(fù)能量”，國家同樣選擇以有“溫度”的方式給予“反擊”。2017年12月，在全國農(nóng)機(jī)購置補(bǔ)貼違規(guī)行為調(diào)查處理座談會上，座談會選擇實(shí)際發(fā)生的具有典型特征的“以小套大”、農(nóng)機(jī)產(chǎn)銷企業(yè)提供不實(shí)申請資料、價(jià)格虛高和銷售產(chǎn)品與通過鑒定產(chǎn)品不一致等四大案例進(jìn)行深度剖析。進(jìn)一步規(guī)范農(nóng)機(jī)購置補(bǔ)貼違規(guī)行為處理工作；提高人對農(nóng)業(yè)相關(guān)補(bǔ)貼政策的理解；加強(qiáng)內(nèi)控機(jī)制建設(shè)。
 
　　農(nóng)機(jī)購置補(bǔ)貼是國家為保障糧食和主要農(nóng)產(chǎn)品生產(chǎn)全程機(jī)械化需求，加快推進(jìn)科技創(chuàng)新與普惠共享，并多次隨“三農(nóng)”被列入一號文件的一項(xiàng)惠農(nóng)政策。在國家高度重視下，愿我國的農(nóng)機(jī)購置補(bǔ)貼在層層下發(fā)與落實(shí)的過程中，少一點(diǎn)“負(fù)能量”，多一些“有溫度”。

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