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60余年農(nóng)機民族品牌何以經(jīng)久不衰?

2018-06-08 11:58:17 來源:中國農(nóng)機網(wǎng) 作者:sydneylulu 閱讀量:48795 評論

導(dǎo)讀:如何避免在市場調(diào)整的過程中卷入競爭旋渦從而處于被動?

  【中國農(nóng)機網(wǎng) 明星企業(yè)】2017年以來,“旺季趨淡、需求減弱、競爭加劇”成為當(dāng)下農(nóng)機市場較明顯的特征,身處農(nóng)機市場一線的業(yè)界人士深有體會。農(nóng)機市場銷售整體下滑,出現(xiàn)階段性深度調(diào)整。對于農(nóng)機企業(yè)而言,競爭壓力巨增,如何避免在市場調(diào)整的過程中卷入競爭旋渦從而處于被動?有著65年民族品牌積淀的常州東風(fēng)農(nóng)機集團(tuán)有限公司(簡稱:東風(fēng)農(nóng)機)正在以實際行動為同行“挑燈引路”。


【點擊瀏覽東風(fēng)農(nóng)機企業(yè)宣傳片】

  需求探測
 
  據(jù)市場調(diào)查得知,2017年以來,拖拉機、輪式收獲機、玉米收獲機等主流農(nóng)機市場均遭遇斷崖式下滑。在這一嚴(yán)峻的市場形勢之下,農(nóng)機企業(yè)需要積極推進(jìn)需求探測。東風(fēng)農(nóng)機早已看好新疆這個水土光熱資源豐富的農(nóng)業(yè)大區(qū)。在新疆2017年農(nóng)機化工作重點中,力爭大中型拖拉機動力占比達(dá)到83%以上,實現(xiàn)全區(qū)農(nóng)業(yè)機械化裝備水平穩(wěn)中有增、增中提質(zhì),是其重點目標(biāo)任務(wù)之一??梢?,新疆市場對于大中型拖拉機需求巨大,另外還包括棉花機械化。
 
  “棉花看中國,中國棉花看新疆”。對于新疆這個棉花種植大省來說,種棉花是個耗費大量勞動力的體力活,過去一到“三秋”季節(jié),全家老小集體出動拾棉花要忙兩個多月。隨著農(nóng)業(yè)機械化的大范圍普及與推廣,近年來棉花機械化生產(chǎn)也在新疆被大力推進(jìn)應(yīng)用,但目前的棉花機械化依然存在諸多技術(shù)缺陷與地形應(yīng)用的局限性問題。
 
  5月,以“特色創(chuàng)新·”為主題的2018新疆農(nóng)業(yè)機械博覽會在烏魯木齊市舉辦,東風(fēng)農(nóng)機在展會上展示了其新研制的DF1604-1型拖拉機和4MZ-3型自走式采棉機,DF1604-1型拖拉機和4MZ-3型自走式采棉機是新推出的兩款產(chǎn)品,技術(shù)含量高、特點鮮明,能適應(yīng)各種環(huán)境下的農(nóng)業(yè)作業(yè)。
 
  其DF1604-1型拖拉機是東風(fēng)農(nóng)機在拖拉機領(lǐng)域新研發(fā)的產(chǎn)品,該機具有動力強勁、性能可靠、作業(yè)和駕駛舒適等優(yōu)點。
 
  其使用的是柴電控高壓共軌發(fā)動機,不僅發(fā)動機外形優(yōu)美,性能先進(jìn),還符合國三排放要求,既動力強進(jìn)又環(huán)保節(jié)能。在性能上,該機型采用了意大利前驅(qū)動橋、電液控制濕式離合器、18+18梭式換擋、強制潤滑系統(tǒng)等一系列非常先進(jìn)的系統(tǒng)和部件,充分提升了拖拉機的性能。400升超大油箱、后三點懸掛快速掛接裝置、上柴電控發(fā)動機動力強勁動力保證了該拖拉機作業(yè)時間,提高了作業(yè)效率。此外,該機的駕駛室采用全封閉模式,全景玻璃門窗,帶空調(diào)及暖風(fēng)裝置;在轉(zhuǎn)向上采用液壓轉(zhuǎn)向系統(tǒng),使駕駛輕便、轉(zhuǎn)向靈活,方向盤上下可調(diào),合理的人機工程設(shè)計,減輕了駕駛員的操作負(fù)擔(dān),舒適美觀。
 
  另一款投入到新疆市場的是東風(fēng)新研制的4MZ-3型自走式采棉機,該機動力強勁技術(shù)先進(jìn),整機匹配合理,棉花采摘率高,還可根據(jù)用戶需求開發(fā)不同行距、行數(shù),能適應(yīng)各種環(huán)境下的棉花采摘作業(yè)。
 
  在當(dāng)下嚴(yán)峻的農(nóng)機環(huán)境下,瞄準(zhǔn)市場需求至關(guān)重要。正如東風(fēng)農(nóng)機看好新疆農(nóng)機化前景,為平衡我國各地農(nóng)機化發(fā)展水平起到了積極作用。
 
  市場深耕細(xì)作
 
  穩(wěn)占市場,需要持之以恒地深耕細(xì)作。去年11月,東風(fēng)農(nóng)機董事長在2017年度東風(fēng)農(nóng)機全國經(jīng)銷商會議上發(fā)表講話時說道:“隨著中國的崛起,制造業(yè)水平和工業(yè)水平的提高,花不了多長時間,我們肯定能把一個個難關(guān)超越,后面五到十年是關(guān)鍵期,所以我們的對標(biāo)是大馬力對標(biāo)約翰迪爾,中小馬力對標(biāo)久保田,然后我們一步步去努力,從設(shè)計、制造、工藝包括細(xì)節(jié)都會去完善,也包括服務(wù),我們有這樣的能力也有這樣的信心去把它搞好。”
 
  近年來,東風(fēng)農(nóng)機繼續(xù)致力于品牌經(jīng)營、質(zhì)量優(yōu)勝、技術(shù)先進(jìn)、服務(wù)增值、科學(xué)發(fā)展。
 
  一方面,以“一主二翼”的發(fā)展目標(biāo),積極融入經(jīng)濟(jì)一體化,堅持以發(fā)展輪拖、發(fā)展外銷為重點,加大投入力度,加速調(diào)整結(jié)構(gòu)。通過項目帶動,使主營業(yè)務(wù)更加突出,規(guī)模效益更加明顯,產(chǎn)業(yè)布局更加合理,綜合實力和社會影響力大幅提升。
 
  近幾年,我國信用體系建設(shè)不斷加強,知識產(chǎn)權(quán)保護(hù)力度不斷加大,品牌發(fā)展的環(huán)境越來越好。日前,以“中國品牌,世界共享”主題的首屆中國自主品牌博覽會在上海開幕。東風(fēng)農(nóng)機作為江蘇省自主工業(yè)品牌五亮相首屆中國自主品牌博覽會,1999年、2012年“東風(fēng)”、“DFAM”商標(biāo)先后被認(rèn)定為“”,這也是國內(nèi)手扶拖拉機行業(yè)塊。東風(fēng)農(nóng)機品牌享譽海內(nèi)外,深得廣大用戶喜愛,已成為我國拖拉機行業(yè)具影響力的品牌之一。
 
  另一方面,東風(fēng)農(nóng)機根據(jù)市場需要強勢開發(fā)新品,依托技術(shù)進(jìn)步,堅持科技創(chuàng)新,力求為農(nóng)業(yè)現(xiàn)代化和新農(nóng)村建設(shè)提供更好的服務(wù),使我國由農(nóng)機大國走向農(nóng)機強國。
 
  當(dāng)下,中國品牌發(fā)展日新月異,企業(yè)唯有以產(chǎn)品經(jīng)營能力主動適應(yīng)市場價值需求,才能穩(wěn)占市場先列,在這方面,東風(fēng)農(nóng)機不愧是*。若問65年民族品牌經(jīng)久不衰的秘訣是什么?答案就在于此。
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