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細(xì)讀愛(ài)科企業(yè)發(fā)展策略 看農(nóng)機(jī)行業(yè)發(fā)展新思路

2018-10-13 17:25:37 來(lái)源：中國(guó)農(nóng)機(jī)網(wǎng)原創(chuàng) 作者：四夕 閱讀量：47584 評(píng)論

導(dǎo)讀：農(nóng)業(yè)機(jī)械化是農(nóng)業(yè)現(xiàn)代化的基礎(chǔ)和重要標(biāo)志，新形勢(shì)實(shí)現(xiàn)新發(fā)展需要新思路。日前，農(nóng)業(yè)農(nóng)村部農(nóng)業(yè)機(jī)械化管理司在京主持召開(kāi)了農(nóng)機(jī)化專(zhuān)家座談會(huì)，各位行業(yè)大咖對(duì)農(nóng)機(jī)化的重點(diǎn)工作、當(dāng)前行業(yè)發(fā)展形勢(shì)進(jìn)行了深入探討，關(guān)注熱點(diǎn)、厘清問(wèn)題、展望未來(lái)，探討農(nóng)機(jī)行業(yè)在“鄉(xiāng)村振興”大潮中的走勢(shì)。圍繞本次座談會(huì)中的精彩觀點(diǎn)以及愛(ài)科一直以來(lái)的發(fā)展?fàn)顩r，我們來(lái)談?wù)勊麄兊霓r(nóng)機(jī)推廣策略。

　　【中國(guó)農(nóng)機(jī)網(wǎng) 明星企業(yè)】農(nóng)業(yè)機(jī)械化是農(nóng)業(yè)現(xiàn)代化的基礎(chǔ)和重要標(biāo)志，新形勢(shì)實(shí)現(xiàn)新發(fā)展需要新思路。日前，農(nóng)業(yè)農(nóng)村部農(nóng)業(yè)機(jī)械化管理司在京主持召開(kāi)了農(nóng)機(jī)化專(zhuān)家座談會(huì)，各位行業(yè)大咖對(duì)農(nóng)機(jī)化的重點(diǎn)工作、當(dāng)前行業(yè)發(fā)展形勢(shì)進(jìn)行了深入探討，關(guān)注熱點(diǎn)、厘清問(wèn)題、展望未來(lái)，探討農(nóng)機(jī)行業(yè)在“鄉(xiāng)村振興”大潮中的走勢(shì)。圍繞本次座談會(huì)中的精彩觀點(diǎn)以及愛(ài)科一直以來(lái)的發(fā)展?fàn)顩r，我們來(lái)談?wù)勊麄兊霓r(nóng)機(jī)推廣策略。
 
　　90年代，在“向外看，引進(jìn)來(lái)”的時(shí)代背景下，廣東農(nóng)墾進(jìn)口了一批麥賽福格森拖拉機(jī)，為愛(ài)科進(jìn)入中國(guó)打下基礎(chǔ)。2006年，北京愛(ài)科貿(mào)易公司成立，愛(ài)科正式進(jìn)入中國(guó)，此后，穩(wěn)步發(fā)展。時(shí)至今日，愛(ài)科不僅牢牢占據(jù)中國(guó)農(nóng)機(jī)市場(chǎng)，常州工廠生產(chǎn)的整機(jī)和配件更是遠(yuǎn)銷(xiāo)包括歐美發(fā)達(dá)國(guó)家和地區(qū)在內(nèi)的市場(chǎng)，這顯然離不開(kāi)科學(xué)合理的推廣策略。
 
　　戰(zhàn)略性地投資成長(zhǎng)型市場(chǎng)
 
　　在本次座談會(huì)上，中國(guó)工程院院士、國(guó)家農(nóng)業(yè)信息化工程技術(shù)研究中心主任趙春江提出，要挖掘信息化在現(xiàn)代農(nóng)業(yè)中的巨大潛力。在我國(guó)農(nóng)機(jī)化發(fā)展中，信息化的趨勢(shì)越來(lái)越明顯，通過(guò)信息科學(xué)技術(shù)和農(nóng)業(yè)的結(jié)合，利用大數(shù)據(jù)和互聯(lián)網(wǎng)技術(shù)提高農(nóng)業(yè)生產(chǎn)的效率和度，是未來(lái)農(nóng)業(yè)發(fā)展的必然趨勢(shì)，信息化是提高農(nóng)機(jī)作業(yè)質(zhì)量的重要手段。
 
　　愛(ài)科在可持續(xù)技術(shù)領(lǐng)域的投資規(guī)?；c合理化并重，不斷擴(kuò)大網(wǎng)絡(luò)和成長(zhǎng)型市場(chǎng)，致力于幫助那些注重持續(xù)提高盈利能力和生產(chǎn)率的未來(lái)農(nóng)業(yè)生產(chǎn)者。通過(guò)利用網(wǎng)絡(luò)將提高農(nóng)業(yè)生產(chǎn)率變成現(xiàn)實(shí)，專(zhuān)業(yè)的農(nóng)業(yè)機(jī)械在提高農(nóng)業(yè)生產(chǎn)率和降低收割期后期廢物發(fā)揮著關(guān)鍵作用。
 
　　加大新技術(shù)與產(chǎn)品開(kāi)發(fā)的投資力度
 
　　農(nóng)業(yè)農(nóng)村部規(guī)劃設(shè)計(jì)研究院副院長(zhǎng)崔軍認(rèn)為，應(yīng)該要以科技之智增設(shè)施農(nóng)業(yè)之能，與發(fā)達(dá)國(guó)家相比，我國(guó)設(shè)施農(nóng)業(yè)產(chǎn)業(yè)發(fā)展模式及服務(wù)體系落后，農(nóng)機(jī)裝備、自動(dòng)化、信息化等水平還很低，設(shè)施農(nóng)業(yè)發(fā)展必須兼顧經(jīng)營(yíng)體系、產(chǎn)業(yè)體系和生產(chǎn)體系，努力形成設(shè)施園藝和智能化裝備制造業(yè)的共促共贏，以科技之智增產(chǎn)業(yè)之能。
 
　　正如，愛(ài)科重視技術(shù)投入，在設(shè)施和技術(shù)領(lǐng)域的投資使他們能夠制造更加先進(jìn)的機(jī)械設(shè)備，始終緊跟農(nóng)業(yè)領(lǐng)域的發(fā)展變化。憑借著深厚的經(jīng)驗(yàn)、悠久的傳統(tǒng)和龐大的經(jīng)銷(xiāo)商網(wǎng)絡(luò)，愛(ài)科更加了解客戶(hù)的根本需求，設(shè)計(jì)人員得以時(shí)刻關(guān)注客戶(hù)的反饋，與供應(yīng)商、農(nóng)學(xué)家和研究機(jī)構(gòu)密切合作，打造表現(xiàn)出眾并創(chuàng)造豐厚利潤(rùn)的解決方案。
 
　　當(dāng)前，愛(ài)科采用現(xiàn)代化技術(shù)，有挑戰(zhàn)者、芬特、GSI(谷瑞)、麥賽福格森、維美德等。這也告訴我們，愛(ài)科創(chuàng)新的核心就在于使機(jī)器和設(shè)備能夠滿(mǎn)足*對(duì)不斷變化的糧食和燃料的需求聯(lián)合式農(nóng)業(yè)機(jī)械、基于遙測(cè)技術(shù)的跟蹤系統(tǒng)、靈活的技術(shù)能夠適應(yīng)地區(qū)性農(nóng)業(yè)多樣化需求及眾多其他需求。
 
　　制定企業(yè)可持續(xù)性目標(biāo)
 
　　對(duì)于愛(ài)科而言，可持續(xù)性是一項(xiàng)核心的業(yè)務(wù)需要，是打造打造企業(yè)價(jià)值的戰(zhàn)略支柱。愛(ài)科一直秉持著“為飼育*的農(nóng)業(yè)生產(chǎn)者提供高科技解決方案”的愿景，在運(yùn)營(yíng)、客戶(hù)、供應(yīng)商和社區(qū)這四個(gè)核心領(lǐng)域制定了企業(yè)可持續(xù)性目標(biāo)。
 
　　愛(ài)科董事會(huì)的首要職責(zé)是監(jiān)督可持續(xù)性工作，了解愛(ài)科的可持續(xù)性工作并幫助制定必要的指令，以可持續(xù)性工作作為優(yōu)先任務(wù)。此外，董事會(huì)還審核衡量指標(biāo)和取得的可持續(xù)性進(jìn)展，從而取得對(duì)可持續(xù)性方案的接受。
 
　　此外，愛(ài)科的可持續(xù)性戰(zhàn)略通過(guò)進(jìn)行實(shí)質(zhì)性評(píng)估來(lái)制定并加強(qiáng)，并由愛(ài)科確定與利益相關(guān)方和業(yè)務(wù)有關(guān)的事宜。從愛(ài)科面臨的初步可持續(xù)性問(wèn)題列表中確定一個(gè)潛在實(shí)質(zhì)性問(wèn)題的簡(jiǎn)短列表并添加到實(shí)質(zhì)性矩陣中，形成愛(ài)科的可持續(xù)性報(bào)告框架基礎(chǔ)。在選擇目標(biāo)時(shí)注重尋找具有獨(dú)特優(yōu)勢(shì)并能產(chǎn)生持久、積極影響的單域。
 
　　在公共政策方面，愛(ài)科經(jīng)常通過(guò)各種業(yè)務(wù)職能部門(mén)和運(yùn)營(yíng)地區(qū)與利益相關(guān)方開(kāi)展合作。愛(ài)科的公共政策參與同樣通過(guò)參加國(guó)家和組織開(kāi)展，這些組織的工作與他們作為行業(yè)制造商和農(nóng)業(yè)價(jià)值鏈參與者的地位相一致。
 
　　始終堅(jiān)持公司愿景、使命和價(jià)值
 
　　愛(ài)科始終堅(jiān)持以“為飼育*的農(nóng)業(yè)生產(chǎn)者提供高科技解決方案”作為公司發(fā)展愿景，將“通過(guò)的客戶(hù)服務(wù)、創(chuàng)新、質(zhì)量和負(fù)責(zé)任的態(tài)度實(shí)現(xiàn)利潤(rùn)增長(zhǎng)”作為公司發(fā)展使命，并將個(gè)人和職業(yè)的行為準(zhǔn)則作為公司核心價(jià)值觀，落實(shí)到工作生活的方方面面。
 
　　為此，借助于挑戰(zhàn)者、芬特、GSI(谷瑞)、麥賽福格森和維美德等，愛(ài)科為世界各地的農(nóng)民提供全套的農(nóng)業(yè)解決方案，包括拖拉機(jī)、聯(lián)合收割機(jī)、牧草與秸稈收獲設(shè)備、播種與耕作設(shè)備設(shè)備、糧食儲(chǔ)藏、蛋白質(zhì)生產(chǎn)系統(tǒng)和零部件。
 
　　重視人力資源的投資
 
　　中國(guó)農(nóng)業(yè)大學(xué)工學(xué)院院長(zhǎng)韓魯佳提出，要建立多元化培訓(xùn)體系，人才是鄉(xiāng)村振興的資源，要重視對(duì)農(nóng)業(yè)機(jī)械裝備的創(chuàng)新和農(nóng)業(yè)人才的培養(yǎng)，堅(jiān)持抓人才促生產(chǎn)、抓帶全局，為鄉(xiāng)村振興提供強(qiáng)有力的人才支撐。分層次、分批次、分領(lǐng)域、分方向開(kāi)展培訓(xùn)，以移動(dòng)互聯(lián)網(wǎng)等信息化手段，創(chuàng)新探索新型服務(wù)方式，構(gòu)建政府扶持、面向市場(chǎng)、多元化的農(nóng)村人才培育體系。
 
　　“功以才成，業(yè)以才廣”，愛(ài)科同樣重視人才的培養(yǎng)。其中，“愛(ài)科大學(xué)”項(xiàng)目為人員提供技能、教育和持續(xù)發(fā)展，通過(guò)提供培訓(xùn)資源加強(qiáng)管理和領(lǐng)導(dǎo)能力；“愛(ài)科學(xué)院”項(xiàng)目則是針對(duì)經(jīng)銷(xiāo)商定期進(jìn)行知識(shí)更新培訓(xùn)，通過(guò)提供課程與培訓(xùn)，讓經(jīng)銷(xiāo)商始終擁有新技術(shù)并始終與客戶(hù)保持聯(lián)系。
 
　　編后語(yǔ)：每個(gè)企業(yè)的成功都并非偶然，愛(ài)科作為農(nóng)業(yè)的中堅(jiān)力量，不僅擁有豐富通用的農(nóng)田作業(yè)解決方案以及全面且品質(zhì)的產(chǎn)品系列，同時(shí)其完善的經(jīng)銷(xiāo)商網(wǎng)絡(luò)可為用戶(hù)提供包括零配件、售后服務(wù)、技師培訓(xùn)等專(zhuān)業(yè)支持。10月26-28日即將在湖北武漢博覽中心舉辦的2018中國(guó)農(nóng)業(yè)機(jī)械展覽會(huì)，愛(ài)科也將攜眾明星產(chǎn)品悉數(shù)亮相，展位號(hào)A112，敬請(qǐng)期待！
 
　　

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