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2019年，將繼續(xù)大力支持和鼓勵新型農(nóng)業(yè)經(jīng)營主體舉辦豐收節(jié)活動

2019-08-26 17:31:08 來源：農(nóng)機網(wǎng)整理發(fā)布 閱讀量：37385 評論

導(dǎo)讀：自2018年起每年農(nóng)歷秋分將被設(shè)立為“中國農(nóng)民豐收節(jié)”，這是在國家層面為農(nóng)民設(shè)立的節(jié)日。作為傳統(tǒng)的農(nóng)業(yè)大國，燦爛的農(nóng)耕文明是中華民族的起源之一，農(nóng)業(yè)自古以來在我國的社會發(fā)展中占據(jù)著重要地位?！爸袊r(nóng)民豐收節(jié)”的設(shè)立有利于進一步彰顯“三農(nóng)”工作的重要地位，提升億萬農(nóng)民的榮譽感、幸福感、獲得感，傳承弘揚農(nóng)耕文明，推動實施鄉(xiāng)村振興戰(zhàn)略。

　　【農(nóng)機網(wǎng) 熱點關(guān)注】自2018年起每年農(nóng)歷秋分將被設(shè)立為“中國農(nóng)民豐收節(jié)”，這是在國家層面為農(nóng)民設(shè)立的節(jié)日。作為傳統(tǒng)的農(nóng)業(yè)大國，燦爛的農(nóng)耕文明是中華民族的起源之一，農(nóng)業(yè)自古以來在我國的社會發(fā)展中占據(jù)著重要地位。“中國農(nóng)民豐收節(jié)”的設(shè)立有利于進一步彰顯“三農(nóng)”工作的重要地位，提升億萬農(nóng)民的榮譽感、幸福感、獲得感，傳承弘揚農(nóng)耕文明，推動實施鄉(xiāng)村振興戰(zhàn)略。
 
　　我們始終注重發(fā)揮社會和市場的力量，引導(dǎo)資金、人才、技術(shù)等資源要素向農(nóng)村流動聚集，新型農(nóng)業(yè)經(jīng)營主體成為了不可或缺的重要參與者。近日，農(nóng)業(yè)農(nóng)村部市場與信息化司針對十三屆全國人大二次會議第2333號建議(關(guān)于大力支持和鼓勵新型農(nóng)業(yè)經(jīng)營主體適時舉辦豐收節(jié)慶活動的建議)做出了答復(fù)。
 
　　為農(nóng)村新型農(nóng)業(yè)經(jīng)營主體提供媒體宣傳平臺
 
　　2018年“豐收節(jié)”期間，新聞媒體通過專題報道、現(xiàn)場連線、VR直播等方式，充分展示各地盛況。比如，新浪微博197個與中國農(nóng)民豐收節(jié)有關(guān)的微話題，閱讀量三天突破6億次，其中共青團中央的“我和我的家鄉(xiāng)”微博話題點擊超3.1億次。微博中的政務(wù)微博和網(wǎng)絡(luò)大V表現(xiàn)活躍，熱情宣傳家鄉(xiāng)、推薦品牌農(nóng)產(chǎn)品，微信中出現(xiàn)大量閱讀量10萬+的文章，豐收節(jié)成為朋友圈的熱點焦點。這其中，各種新型農(nóng)業(yè)經(jīng)營主體成為一道靚麗的風(fēng)景線。
 
　　2019年，將搭建宣傳平臺，制定豐收節(jié)新聞宣傳方案，充分利用好全媒體資源，突出融媒體宣傳。要求各地參照國家層面的宣傳工作部署和節(jié)奏，結(jié)合新中國成立70周年、脫貧攻堅、鄉(xiāng)村振興戰(zhàn)略等重大主題，高質(zhì)量策劃新聞宣傳，這對新型農(nóng)業(yè)經(jīng)營主體將是一個很好的宣傳展示機會。
 
　　《農(nóng)業(yè)農(nóng)村部辦公廳關(guān)于2019年中國農(nóng)民豐收節(jié)有關(guān)事項的通知》要求，要充分運用信息化手段，利用主流媒體平臺，創(chuàng)新全媒體傳播方式和內(nèi)容，全面展現(xiàn)蓬勃的時代氣象、火熱的生活激情、多樣的鄉(xiāng)村文化、別樣的農(nóng)民風(fēng)采、光明的振興圖景。中國農(nóng)民豐收節(jié)(網(wǎng)址：http://nmfsj.moa.gov.cn)將開設(shè)省級頻道，各省(區(qū)、市)農(nóng)業(yè)農(nóng)村部門申請入駐，公益發(fā)布當(dāng)?shù)毓?jié)日活動精彩圖文及短視頻。
 
　　大力支持和鼓勵新型農(nóng)業(yè)經(jīng)營主體舉辦豐收節(jié)活動
 
　　為充分調(diào)動合作社、家庭農(nóng)場、農(nóng)業(yè)產(chǎn)業(yè)化等新型農(nóng)業(yè)主體參與積極性，搭建城鄉(xiāng)互動大平臺，2018年，推出了“5個100”系列活動，在此帶動下，城市居民紛紛回到鄉(xiāng)村尋根溯源，鄉(xiāng)村旅游占各地節(jié)慶活動的比例達到45%以上，為廣大農(nóng)民和新型農(nóng)業(yè)經(jīng)營主體帶來了大量客流。此外，還策劃了“慶豐收購物節(jié)”，新型農(nóng)業(yè)經(jīng)營主體廣泛參與，通過品牌推介、網(wǎng)絡(luò)銷售等方式，實現(xiàn)了農(nóng)產(chǎn)品優(yōu)價、豐產(chǎn)豐收，帶動了農(nóng)民增收，增加了經(jīng)營效益、提升了品牌價值。
 
　　2019年，將進一步把活動下沉到縣鄉(xiāng)村，面向各類新型農(nóng)業(yè)經(jīng)營主體、各類農(nóng)業(yè)產(chǎn)業(yè)園區(qū)，支持根據(jù)當(dāng)?shù)剞r(nóng)時農(nóng)事特點、鄉(xiāng)村文化傳統(tǒng)和“三農(nóng)”發(fā)展實際，組織開展喜聞樂見的特色活動，鼓勵每個縣重點支持培育至少一項豐收節(jié)慶活動，發(fā)揮帶動作用，不斷提高農(nóng)民參與度和基層覆蓋率。
 
　　此外，特色農(nóng)業(yè)產(chǎn)業(yè)、品牌農(nóng)產(chǎn)品、精品鄉(xiāng)村旅游線路等作為重點內(nèi)容予以呈現(xiàn)，新型農(nóng)業(yè)經(jīng)營主體將扮演重要角色：結(jié)合實施品牌強農(nóng)戰(zhàn)略、“互聯(lián)網(wǎng)+”農(nóng)產(chǎn)品出村進城工程、產(chǎn)銷對接和消費扶貧等，打造“慶豐收·消費季”；開展“6個千萬”鄉(xiāng)村振興系列活動，即“千村萬寨展新顏、千家萬戶傳美德、千鄉(xiāng)萬鎮(zhèn)品美食、千山萬水賞美景、千企萬品助增收、千縣萬特促消費”；圍繞“手機助力農(nóng)產(chǎn)品出村進城”主題，舉辦全國農(nóng)民手機應(yīng)用技能培訓(xùn)活動；配合中國銀聯(lián)等單位發(fā)行“農(nóng)民豐收節(jié)”系列銀行卡；倡導(dǎo)組織指導(dǎo)委員會各成員單位及社會公益力量為農(nóng)民做實事，發(fā)布“豐收節(jié)公益清單”。
 
　　對節(jié)慶活動給予一定經(jīng)費補助
 
　　中央財政已安排經(jīng)費促進鄉(xiāng)村文化創(chuàng)新傳播與中國重要農(nóng)業(yè)文化遺產(chǎn)保護傳承，主要用于舉辦農(nóng)民喜聞樂見的群眾性精神文明系列活動，系統(tǒng)梳理、創(chuàng)造性轉(zhuǎn)化重點農(nóng)耕文化，挖掘鄉(xiāng)村振興農(nóng)民典型代表等；按照片區(qū)對重要農(nóng)業(yè)文化遺產(chǎn)進行摸底調(diào)查、識別評估、評價分析與數(shù)字化保存，制作中國重要農(nóng)業(yè)文化系列動漫與公益性文創(chuàng)產(chǎn)品，組織不同主題文化遺產(chǎn)巡展。
 
　　本文由農(nóng)機網(wǎng)整理發(fā)布，部分資料來源：農(nóng)業(yè)農(nóng)村部，如有侵權(quán)或異議請聯(lián)系我們。

上一篇： 破解“品牌、人才”建設(shè)瓶頸，提升鄉(xiāng)村產(chǎn)業(yè)振興新動能

下一篇：加快推進新型農(nóng)業(yè)社會化服務(wù)，促進鄉(xiāng)村振興

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