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第十八屆中國農產品交易會在重慶開幕 1.2萬余家企業(yè)攜8萬余種展品參展

2020-11-28 08:47:59 來源：農業(yè)農村部新聞辦公室 閱讀量：22260 評論

導讀： 11月27日，由農業(yè)農村部、重慶市人民政府共同舉辦的第十八屆中國農產品交易會在重慶市開幕，共有1.2萬余家企業(yè)攜8萬余種展品參展，吸引各地專業(yè)采購商超4萬人。

　　【農機網 會展快訊】 11月27日，由農業(yè)農村部、重慶市人民政府共同舉辦的第十八屆中國農產品交易會在重慶市開幕，共有1.2萬余家企業(yè)攜8萬余種展品參展，吸引各地專業(yè)采購商超4萬人。農業(yè)農村部部長韓長賦、重慶市市長唐良智出席展會。
 
　　作為規(guī)模大、參展商和采購商數量眾多、展品品類全的一屆展會，此次展會以“品牌強農，鞏固脫貧成果；開放合作，共迎全面小康”為主題，以創(chuàng)造交易機會、促成貿易合作為核心，加強產業(yè)扶貧成果展示展銷，強化品牌營銷和產銷對接，集中展示農業(yè)各行業(yè)新業(yè)態(tài)新產品。展會為期4天，展覽展示面積突破20萬平方米，分為公益性展區(qū)和市場化展區(qū)?，F場舉辦脫貧地區(qū)特色產業(yè)可持續(xù)發(fā)展論壇、3場全國農業(yè)企業(yè)品牌推介專場活動、數字鄉(xiāng)村發(fā)展論壇、農業(yè)投資風險與社會資本支持“三農”發(fā)展論壇、全國農產品地理標志品牌推介會等系列重點活動。
 
　　本屆農交會是在特殊背景下舉辦的一次具有特殊意義的展會：一是深化改革，持續(xù)推進市場化運作。今年是農交會市場化改革的第二年，展會加大了市場化招展招商力度，按照產品大類和行業(yè)布展，努力激發(fā)市場主體參展活力，使農交會成為農業(yè)企業(yè)、新型經營主體等創(chuàng)品牌、建渠道、接訂單的平臺。二是創(chuàng)新品牌營銷，專場推介農業(yè)企業(yè)品牌。重點推介發(fā)展?jié)摿Υ蟮拇砥髽I(yè)，展示品牌農產品。三是聚焦扶貧，突出產銷對接。展會特設產業(yè)扶貧展區(qū)，集中展示脫貧攻堅以來我國產業(yè)扶貧成就，重點關注“三區(qū)三州”深度貧困地區(qū)、革命老區(qū)和農業(yè)農村部定點扶貧縣等區(qū)域，開展扶貧產品展銷推介，為帶貧能力強、貧困戶參與度高的、合作社和家庭農場等新型農業(yè)經營主體搭建展銷平臺，促進產銷對接。四是突出線上，信息化程度再升級。展會搭建全媒體傳播矩陣，為參展企業(yè)和采購商提供線上展品發(fā)布、名企推廣、采購需求發(fā)布等服務。建立“全國農產品產銷對接公益服務平臺”直播區(qū)，邀請頭部主播舉辦多場直播帶貨活動，打造“不落幕的線上農交會”。展會采用室內導航信息系統(tǒng)，觀眾可通過手機快速查找展位、展商和展品，大幅度提升參展效率和效果。

上一篇： 脫貧地區(qū)特色產業(yè)可持續(xù)發(fā)展論壇在重慶召開

下一篇：第十一屆江蘇農業(yè)機械展覽會推進布置專題會召開

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