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中國(guó)智造實(shí)力出圈！中聯(lián)重科精彩亮相2024年中國(guó)品牌博覽會(huì)

2024-05-11 09:54:59 來(lái)源：中聯(lián)重科 閱讀量：17656 評(píng)論

導(dǎo)讀： 5月10日，第八個(gè)中國(guó)品牌日來(lái)臨之際，2024年中國(guó)品牌博覽會(huì)在上海世博展覽館隆重舉辦，中聯(lián)重科驚艷亮相博覽會(huì)。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 5月10日，第八個(gè)中國(guó)品牌日來(lái)臨之際，2024年中國(guó)品牌博覽會(huì)在上海世博展覽館隆重舉辦。作為中國(guó)裝備制造企業(yè)代表，中聯(lián)重科驚艷亮相，彰顯出領(lǐng)秀行業(yè)的品牌影響力。
 
▲2024年中國(guó)品牌博覽會(huì)中聯(lián)重科展位
 
　　2024年中國(guó)品牌日系列活動(dòng)由國(guó)家發(fā)展改革委聯(lián)合國(guó)務(wù)院國(guó)資委、市場(chǎng)監(jiān)管總局、國(guó)家知識(shí)產(chǎn)權(quán)局舉辦，今年的活動(dòng)主題是“中國(guó)品牌，世界共享；國(guó)貨潮牌，品筑未來(lái)”，活動(dòng)通過(guò)線上線下相結(jié)合模式開(kāi)展。中聯(lián)重科作為地方推薦企業(yè)，以獨(dú)立展位參展，同時(shí)也在湖南“湘品新高，湘耀未來(lái)”主題展館中亮相。
 
　　走進(jìn)中聯(lián)重科展位，一系列精美新穎的故事展板映入眼簾，畫(huà)面中，各類(lèi)中聯(lián)重科裝備在國(guó)內(nèi)外重大工程施工，盡展“小綠軍團(tuán)”英姿。展臺(tái)上，7款裝備模型作為“硬核國(guó)貨”尤為吸睛，包括工程起重機(jī)、塔式起重機(jī)、挖掘機(jī)、混凝土泵車(chē)、拖拉機(jī)等，吸引了到場(chǎng)觀眾近距離欣賞。其中，全球最大噸位全地面起重機(jī)等3款“大國(guó)重器”成為打卡合影的熱點(diǎn)。
 
▲現(xiàn)場(chǎng)展示的中聯(lián)重科裝備模型
 
　　近年來(lái)，中聯(lián)重科始終秉持“思想構(gòu)筑未來(lái)”的品牌理念，持續(xù)深化國(guó)際化、本地化步伐，全球品牌影響力和美譽(yù)度再上新臺(tái)階。2023年，中聯(lián)重科多次登上央視新聞聯(lián)播、央視財(cái)經(jīng)、人民日?qǐng)?bào)等主流媒體，多次獲華爾街日?qǐng)?bào)、金融時(shí)報(bào)、美聯(lián)社、彭博社、CNN財(cái)經(jīng)等全球知名媒體報(bào)道，在全球傳遞出中國(guó)裝備智造企業(yè)的品牌強(qiáng)音。
 
　　同時(shí)，中聯(lián)重科也積極通過(guò)IP打造、跨界聯(lián)名等多元化方式，進(jìn)一步釋放品牌活力，以年輕化、活潑化的品牌形象實(shí)現(xiàn)廣泛“圈粉”。2024年央視龍年春晚上，伴著《星辰大?！返膲衙栏杪?，中聯(lián)重科“機(jī)械天團(tuán)”霸氣列陣、燃情助演，一句“我們?cè)斓?rdquo;盡顯驕傲和自豪，向全球觀眾展示了中國(guó)先進(jìn)裝備制造企業(yè)的實(shí)力底氣。這一高光時(shí)刻也充分展示了行業(yè)發(fā)展信心：中國(guó)制造的未來(lái)會(huì)更好！
 
　　目前，中聯(lián)重科已連續(xù)20年上榜《中國(guó)500最具價(jià)值品牌》，品牌價(jià)值提升至1091.63億元；連續(xù)18年榮登“亞洲品牌500強(qiáng)”，2023年提升至第116名；穩(wěn)居“全球工程機(jī)械制造商50強(qiáng)”榜單前列。公司產(chǎn)品和服務(wù)已覆蓋七大洲140多個(gè)國(guó)家和地區(qū)，廣受行業(yè)客戶(hù)青睞，極光綠正閃耀全球、引領(lǐng)風(fēng)潮。
 
▲2024法國(guó)工程機(jī)械展上，中聯(lián)重科展位人氣旺盛
 
　　創(chuàng)新驅(qū)動(dòng)鑄行業(yè)標(biāo)桿，重器領(lǐng)航立時(shí)代潮頭。今天，以中聯(lián)重科為代表的中國(guó)裝備制造品牌已然傲立世界品牌之林，推動(dòng)了我國(guó)行業(yè)實(shí)現(xiàn)從跟跑、并跑到領(lǐng)跑的史詩(shī)跨越。中聯(lián)重科將繼續(xù)勇毅擔(dān)當(dāng)、不懈奮斗，踐行新質(zhì)生產(chǎn)力與高質(zhì)量發(fā)展要求，助力中國(guó)制造向中國(guó)智造轉(zhuǎn)變、制造大國(guó)向品牌強(qiáng)國(guó)邁進(jìn)。

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