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農(nóng)業(yè)農(nóng)村部發(fā)布2019年中國農(nóng)民豐收節(jié)有關活動安排

2019-09-04 16:47:42 來源：農(nóng)機網(wǎng)整理發(fā)布 閱讀量：30658 評論

導讀：自2018年起，將每年農(nóng)歷秋分設立“中國農(nóng)民豐收節(jié)”。今年9月23日將迎來第二個“中國農(nóng)民豐收節(jié)”，為此，農(nóng)業(yè)農(nóng)村部新聞辦公室定于2019年9月4日上午10時舉行新聞發(fā)布會，介紹2019年中國農(nóng)民豐收節(jié)有關活動安排，并回答記者提問。

　　【農(nóng)機網(wǎng) 熱點關注】自2018年起，將每年農(nóng)歷秋分設立“中國農(nóng)民豐收節(jié)”。今年9月23日將迎來第二個“中國農(nóng)民豐收節(jié)”，為此，農(nóng)業(yè)農(nóng)村部新聞辦公室定于2019年9月4日上午10時舉行新聞發(fā)布會，介紹2019年中國農(nóng)民豐收節(jié)有關活動安排，并回答記者提問。
 
　　2018年一個主會場+6個分會場+全國各地若干特色慶祝活動的“1+6+N”模式成功發(fā)揮作用，短時間內(nèi)各項慶?；顒哟蠼媳北榈亻_花。2019年，農(nóng)業(yè)農(nóng)村部辦節(jié)思路將做調(diào)整，原則上不舉辦全國性的主會場和分會場活動；國家層面主要是加強組織和指導，重心將進一步下沉到縣、鄉(xiāng)、村；在節(jié)慶活動主題設計上，與新中國成立70周年、鄉(xiāng)村振興戰(zhàn)略和脫貧攻堅戰(zhàn)這三大主題緊密結合。
 
　　在此前發(fā)布的《農(nóng)業(yè)農(nóng)村部辦公廳關于2019年中國農(nóng)民豐收節(jié)有關事項的通知》明確要充分利用市場化手段，調(diào)動市場主體積極性，大力培育節(jié)日市場。組織指導委員會辦公室組織開展的活動主要有：結合實施品牌強農(nóng)戰(zhàn)略、“互聯(lián)網(wǎng)+”農(nóng)產(chǎn)品出村進城工程、產(chǎn)銷對接和消費扶貧等，打造“慶豐收·消費季”；開展“6個千萬”鄉(xiāng)村振興系列活動，即“千村萬寨展新顏、千家萬戶傳美德、千鄉(xiāng)萬鎮(zhèn)品美食、千山萬水賞美景、千企萬品助增收、千縣萬特促消費”；圍繞“手機助力農(nóng)產(chǎn)品出村進城”主題，舉辦全國農(nóng)民手機應用技能培訓活動；配合中國銀聯(lián)等單位發(fā)行“農(nóng)民豐收節(jié)”系列銀行卡；倡導組織指導委員會各成員單位及社會公益力量為農(nóng)民做實事，發(fā)布“豐收節(jié)公益清單”。
 
　　發(fā)布會上進一步提出要深化實化豐收節(jié)慶內(nèi)容，重點為廣大農(nóng)民，特別是青年農(nóng)民搭建風采展示的舞臺和干事創(chuàng)業(yè)的平臺，提升豐收節(jié)的參與性和互動性。策劃了大型系列征集推選活動，征集書法、繪畫、攝影等農(nóng)民藝術作品，推選“農(nóng)民歌王”等8個系列的。豐收節(jié)當天，2019年度“全國農(nóng)民”也將揭曉，向社會展示扎根基層、深耕農(nóng)業(yè)、服務鄉(xiāng)村的先進典型，激發(fā)廣大農(nóng)民的創(chuàng)業(yè)、創(chuàng)新的熱情。
 
　　今年的“中國農(nóng)民豐收節(jié)”處處體現(xiàn)了信息化的身影和信息化的元素。比如特別策劃“我的豐收我的節(jié)”70地慶豐收全媒體聯(lián)動直播活動，應用5G新信息化技術，在豐收節(jié)當天通過專線、5G、5G+VR、5G+無人機等多種技術，多形態(tài)、立體式展示各地燦爛的農(nóng)耕文明、豐富多彩的民族風情、千姿百態(tài)的豐收美景。再比如，“慶豐收·消費季”充分利用電商直播等互聯(lián)網(wǎng)營銷方式，推動農(nóng)產(chǎn)品消費升級、拓展節(jié)日市場，拉動鄉(xiāng)村產(chǎn)業(yè)發(fā)展。
 
　　“中國農(nóng)民豐收節(jié)”是一個既體現(xiàn)悠久農(nóng)耕文化傳承、又蘊含新時代精神的全國性民俗節(jié)日。在2018年慶豐收購物節(jié)基礎上，今年將結合品牌強農(nóng)戰(zhàn)略、“互聯(lián)網(wǎng)+”農(nóng)產(chǎn)品出村進城工程、消費扶貧等內(nèi)容，組織“慶豐收·消費季”，進一步擴大了節(jié)日市場規(guī)模。我們還設計了6個“千萬”鄉(xiāng)村振興系列活動，涉及民間美食、品牌推薦、產(chǎn)銷對接等多個方面，吸引城鎮(zhèn)的居民走進鄉(xiāng)村，活躍農(nóng)村消費市場。
 
　　本文由農(nóng)機網(wǎng)整理發(fā)布，部分資料來源：農(nóng)業(yè)農(nóng)村部，如有侵權或異議請聯(lián)系我們。

上一篇： 2019年中國農(nóng)民豐收節(jié)即將到來 今年節(jié)慶重心將進一步下沉到縣鄉(xiāng)村

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