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舉辦單位: 內(nèi)蒙古春季農(nóng)機展組委會
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中國一拖:開足馬力保春耕 產(chǎn)銷量同比雙增長
2020-03-27
09:18:39
來源:中國一拖 閱讀量:23073
評論
導(dǎo)讀:目前,中國一拖產(chǎn)能由2月份的30%迅速提升至3月份的滿負荷生產(chǎn),預(yù)計3月份產(chǎn)量將超計劃完成,銷量也實現(xiàn)同比增長,彌補了前期因疫情造成的欠產(chǎn)欠銷,為我國春季農(nóng)業(yè)生產(chǎn)提供了堅強保障。
【農(nóng)機網(wǎng) 明星企業(yè)】 按照黨中央、國務(wù)院關(guān)于“不誤農(nóng)時抓好春耕備耕,確保小康之年糧食和農(nóng)業(yè)豐收”的要求,國機集團下屬企業(yè)中國一拖集團有限公司(以下簡稱“中國一拖”)統(tǒng)籌推進疫情防控和復(fù)工復(fù)產(chǎn)。目前,中國一拖產(chǎn)能由2月份的30%迅速提升至3月份的滿負荷生產(chǎn),預(yù)計3月份產(chǎn)量將超計劃完成,銷量也實現(xiàn)同比增長,彌補了前期因疫情造成的欠產(chǎn)欠銷,為我國春季農(nóng)業(yè)生產(chǎn)提供了堅強保障。
農(nóng)時緊迫,生產(chǎn)快速恢復(fù)
疫情爆發(fā)初始,中國一拖在國機集團的安排部署下,提前謀劃,積極應(yīng)對。明確各項工作責(zé)任分工和應(yīng)急預(yù)案,建立起“橫到邊、縱到底”的疫情防控管控體系,對全體員工進行行程軌跡摸排,建立以部門為單位的員工個人健康日報機制。在國機集團強大后盾的支持下,中國一拖儲備了足夠的防疫物資,以疫情防控到位為前提的各項工作有序推進。
2月初,受疫情影響,原材料、外協(xié)件供給不足,生產(chǎn)人員緊缺,物流運輸不暢等因素嚴重制約產(chǎn)能提升。面對挑戰(zhàn),中國一拖在市政府的幫助下,采取協(xié)助供應(yīng)商復(fù)工復(fù)產(chǎn)、疏通物資運輸渠道、協(xié)調(diào)瓶頸采購件轉(zhuǎn)入內(nèi)部生產(chǎn)等措施促進生產(chǎn)。2月下旬,周邊168家供應(yīng)商復(fù)工復(fù)產(chǎn),中國一拖生產(chǎn)快速恢復(fù),為備戰(zhàn)春耕贏得了寶貴時間。
線上線下,建立春耕營銷新模式
產(chǎn)能搶出來了,營銷服務(wù)怎么辦?中國一拖增強營銷的主動性和靈活性,及時調(diào)整商務(wù)政策,為經(jīng)銷渠道提供更多的資金支持和政策支撐,提升市場保供能力。
同時,利用新媒體平臺開展直播,通過產(chǎn)品講解、服務(wù)培訓(xùn)、使用保養(yǎng)、用戶答疑等方式,為用戶提供線上講解、線上訂機等服務(wù)。在線上提供營銷服務(wù)的同時,中國一拖積極為用戶提供線下提機、線下送車等服務(wù)。為更好地滿足農(nóng)耕市場需求,中國一拖營銷團隊在保障防疫安全的前提下,已分批抵達市場一線,積極做好春季營銷。
中國一拖在快手平臺進行網(wǎng)絡(luò)直播講解
截至目前,東方紅大輪拖在湘鄂、遼寧等市場銷售實現(xiàn)了同比20%以上的增長。東方紅中小輪拖在西北、山陜等市場也實現(xiàn)了較大幅度的逆勢增長。當(dāng)前,中國一拖春季服務(wù)月活動正在策劃實施,將為用戶春耕生產(chǎn)提供更加及時周到的服務(wù)保障。
作為我國農(nóng)機裝備綜合實力頗強的企業(yè)集團,國機集團把爭當(dāng)春耕生產(chǎn)主力軍的責(zé)任扛在肩上,在這場戰(zhàn)“疫”中彰顯中央企業(yè)更大的責(zé)任和擔(dān)當(dāng)。
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