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珠海華發(fā)，讓設(shè)施果蔬行業(yè)訂單農(nóng)業(yè)觸手可及

2023-06-09 13:30:15 來源：萬果會(huì)公眾號(hào) 閱讀量：21150 評(píng)論

導(dǎo)讀：在華發(fā)的華實(shí)美原港珠澳現(xiàn)代農(nóng)業(yè)示范園番茄種植基地，我們被華發(fā)的溫室視覺震撼到了。整個(gè)溫室大棚區(qū)域面積約15萬方，其面積之大在國內(nèi)的設(shè)施農(nóng)業(yè)領(lǐng)域來說遙遙領(lǐng)先。

　　【農(nóng)機(jī)網(wǎng) 會(huì)展快訊】萬果會(huì)訊，說起珠海華發(fā)，無人不知無人不曉，一座珠海城，半邊華發(fā)造，足以證明華發(fā)在房產(chǎn)界的地位。萬果會(huì)創(chuàng)始人朱勇立在參加2023綜合設(shè)施農(nóng)業(yè)研討會(huì)時(shí)，再次近距離接觸到了這家涉足設(shè)施農(nóng)業(yè)的企業(yè)。
 
　　在華發(fā)的華實(shí)美原港珠澳現(xiàn)代農(nóng)業(yè)示范園番茄種植基地，我們被華發(fā)的溫室視覺震撼到了。整個(gè)溫室大棚區(qū)域面積約15萬方，其面積之大在國內(nèi)的設(shè)施農(nóng)業(yè)領(lǐng)域來說遙遙領(lǐng)先。棚內(nèi)種植的紅串茄遠(yuǎn)遠(yuǎn)看來，像一串串紅燈籠，十分喜人。萬果會(huì)了解到，目前華發(fā)的紅串茄產(chǎn)出率已經(jīng)達(dá)到97%-98%，在農(nóng)產(chǎn)品當(dāng)中算得上是高產(chǎn)量了，在這種恒溫、恒濕的環(huán)境下，水果作為生命體生長在如此適宜的環(huán)境下，自然也會(huì)茁壯成長。
 
　　華發(fā)負(fù)責(zé)人介紹說，紅串茄一年的采摘時(shí)間可長達(dá)11個(gè)月。從傳統(tǒng)農(nóng)業(yè)上來講，如此長時(shí)間的采摘周期意味著什么，大家都十分清楚。不僅僅是農(nóng)業(yè)領(lǐng)域在設(shè)施農(nóng)業(yè)的影響下真正的實(shí)現(xiàn)了農(nóng)業(yè)產(chǎn)能量產(chǎn)化，這種穩(wěn)定的供應(yīng)力帶來的更是整體的品牌與產(chǎn)值效益的不斷攀升。
 
　　在溝通過程中，華發(fā)相關(guān)負(fù)責(zé)人坦言，目前國內(nèi)很多的主流渠道都在與華發(fā)進(jìn)行訂單化生產(chǎn)模式。用訂單提前預(yù)定產(chǎn)品的上市周期，這一做法也被稱之為訂單農(nóng)業(yè)。
 
　　企業(yè)如何做好訂單農(nóng)業(yè)呢？從兩個(gè)層面來講，分為品質(zhì)和品牌。第一是農(nóng)產(chǎn)品的產(chǎn)量、品質(zhì)和品控要穩(wěn)定。作為訂單農(nóng)業(yè)，首先要保證的是產(chǎn)量供給要跟得上，其次是產(chǎn)品品質(zhì)要保證統(tǒng)一，最后是品控環(huán)節(jié)嚴(yán)格把關(guān)，按照標(biāo)準(zhǔn)化執(zhí)行。只有這樣才能保證進(jìn)入市場(chǎng)的產(chǎn)品能夠贏得忠誠的消費(fèi)者。
 
　　第二品牌要響亮。當(dāng)產(chǎn)量、品質(zhì)、品控持續(xù)穩(wěn)定后，更要注重品牌的宣傳與沉淀，都說酒香不怕巷子深，但隨著現(xiàn)代化快速發(fā)展，品牌宣傳對(duì)于企業(yè)來講尤為重要。只有將品牌打響，C端消費(fèi)者才能提高產(chǎn)品接受度。也就是說，產(chǎn)地、渠道、消費(fèi)者三方齊發(fā)力才能使整個(gè)產(chǎn)業(yè)鏈條加速形成訂單農(nóng)業(yè)。
 
　　華發(fā)企業(yè)雖涉足農(nóng)業(yè)不久，但得益于強(qiáng)大的人才儲(chǔ)備、專業(yè)先進(jìn)的技術(shù)以及繁多的品種儲(chǔ)備和高品質(zhì)的品控，目前其產(chǎn)品在國內(nèi)深受追捧。在上海，我們?cè)诙嗉疑坛材芸吹饺A發(fā)的串番茄陳列柜臺(tái)，十分吸睛。華發(fā)在農(nóng)業(yè)板塊是現(xiàn)代農(nóng)業(yè)的縮影，也是設(shè)施農(nóng)業(yè)的技術(shù)沉淀者。正是有眾多華發(fā)這樣的先行者，才能助推中國農(nóng)業(yè)的加速科技化，加速現(xiàn)代化。
 
　　農(nóng)業(yè)是保障國民經(jīng)濟(jì)發(fā)展的基礎(chǔ)產(chǎn)業(yè)，近年來，中國農(nóng)業(yè)在快速的發(fā)展，也在不斷完善創(chuàng)新。“十三五”期間，我國發(fā)展進(jìn)入新常態(tài)，農(nóng)業(yè)農(nóng)村發(fā)展面臨農(nóng)業(yè)供給側(cè)結(jié)構(gòu)性改革，轉(zhuǎn)方式、調(diào)結(jié)構(gòu)、促升級(jí)、增加有效供給是當(dāng)前及未來發(fā)展的重要戰(zhàn)略。
 
　　設(shè)施農(nóng)業(yè)是我國現(xiàn)代農(nóng)業(yè)發(fā)展的顯著標(biāo)志，作為一種高科技含量、高投入、高產(chǎn)出、高效益的集約化農(nóng)業(yè)生產(chǎn)方式，已成為世界各國農(nóng)業(yè)科技發(fā)展水平競(jìng)爭的重要指標(biāo)。我國設(shè)施農(nóng)業(yè)總體規(guī)模居世界首位，但與國外先進(jìn)水平相比還存在較大差距，全國設(shè)施農(nóng)業(yè)發(fā)展也缺乏集群式引領(lǐng)。
 
　　為改善這一現(xiàn)狀，2023年9月21~23日，萬果會(huì)攜手江南果菜市場(chǎng)、中食展在廣州保利世貿(mào)博覽館舉辦“廣州(江南)國際果蔬產(chǎn)業(yè)博覽會(huì)”，同期2023首屆設(shè)施果蔬產(chǎn)業(yè)大會(huì)•廣州，此次展覽會(huì)將匯集國內(nèi)外優(yōu)質(zhì)的設(shè)施農(nóng)業(yè)資源及最先進(jìn)的設(shè)施裝備等，歡迎蒞臨參觀~

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